Key SEO website review indicators that you should know

Key SEO metrics that you should know!
12 key SEO metrics

In this article, you will read

What are SEO metrics?
1. Organic traffic; How many enthusiastic users are you hosting?
2. Site ranking on Google; The most important SEO metric
3. Search visibility; The more, the better
4. Link building and backlinks; The most important metric for SEO metrics
5. Click-through rate (CTR); One of the most important Google ranking signals
6. Branded traffic; Checking the SEO status in terms of brand awareness
7. Bounce rate; Users you lost forever
8. Average session duration; How long users stay on the site
9. Cost per click (CPC); Clicks that will make you a millionaire
10. Return on investment (ROI); Turning SEO budget into profit or loss
11. Domain authority (DA); Moz’s Site Ranking Score
12. Reviewing the Technical Structure of a Site; A Solid Foundation for Improving Site SEO
Summary
Frequently Asked Questions

A site SEO review is like a journey into the heart of Google’s search engine. A journey that shows you how this search giant sees your site and how it shows it to others. By reviewing the status of your site’s SEO, you can get a better ranking in search results in order to attract the attention of the great ruler, Google. In this article from Pars Pack Blog, we will review the site in terms of SEO and its important indicators. By reading this article from Pars Pack Blog’s SEO Training, you will have a complete checklist for preparing an SEO report for your own site and your competitors.

What are SEO review indicators?

SEO key indicators or SEO KPIs allow you to check which of your SEO strategies are effective and which SEO factors need to be improved to get a higher ranking in Google. In fact, it provides you with a checklist of the site’s weaknesses and strengths in terms of SEO, through which you can have a more precise strategy to improve your site’s SEO status. Below, we introduce twelve important KPIs for checking the status of your site’s SEO.

Checking the SEO of a site is like establishing a romantic relationship. As challenging and of course sweet to attract the attention of a lover like Google!

1. Organic traffic; How many enthusiastic users do you host?

This KPI measures the number of visitors who visit your site organically and without advertising. That is, people who saw and visited your site in Google results.

Checking organic traffic is one of the most important website analysis indicators in Google. To check this indicator, you can go through Google Analytics and view your daily traffic from the Audience section and then Overview. Simply click on the Add Segment option and select the Organic Traffic section to show you the site’s organic traffic periodically.

Organic Traffic; How many enthusiastic users are you hosting?
2. Site Rank in Google; The Most Important Indicator of Site SEO Check

All the SEO wars and bloodshed are about ranking in Google. The higher your website’s rank for a given keyword, the better your site’s SEO status for that keyword. Site rank plays a vital role in providing an SEO analysis report; because by achieving a higher rank for your desired keyword, it is as if you are about to achieve other goals such as increasing traffic, leads, and site conversion rates.

You can check your site’s position for the desired keyword using an SEO check tool like Serpstat or Ahrefs. Just enter the site’s domain name along with a list of keywords to see your site’s position in keywords. With these SEO check tools, you can even take a look at the status of your competitors and their position in your desired keyword.

What is the rank of a site in Google?
3. Search Visibility; the higher, the better

This indicator in website SEO analysis means how many times your website has appeared in search results for the words it ranks for. The higher this value, the more your website has been seen by users; as a result, your chances of being clicked by users increase. You can use Search Console to check the Search Visibility index.

In the Performance report section of Search Console, you will see the Total Impressions score. By checking this indicator, you can check whether your SEO efforts have been effective or not.

Search Visibility
4. Link Building and Backlinks; The Most Key Criteria for Checking Site SEO

One of the most important and key SEO criteria are links. The backlinks you receive from other sites to improve your ranking are a catalyst for improving your site’s SEO when they are of high quality. In other words, having low-quality backlinks is not only not beneficial to your site’s SEO ranking, but may actually harm it. Some people use low-quality backlinks on their competitors’ sites as negative SEO.

In order to make sure that the backlink you received is of high quality or, in other words, “this nut is the tasty and ripe nut you were waiting for,” you need to check the quality score of that site. There are various tools to do this, such as:

Majestic

Ahrefs

Moz’s Links Explorer

Serpstat’s Backlink Analysis tool

With the help of this SEO review tool, you can measure the score of each link.

5. Click-through rate (CTR); one of the most important Google ranking signals

Organic click-through rate or CTR

In SEO, it is an indicator that shows you how many users clicked on your link. The higher the CTR, the more traffic you will have. SEO click rate is also an important signal for Google rankings. The rate that shows that your site or content is so attractive that the user clicked on it. Google, which has its eyes on the user, welcomes the attractiveness of your site and gives a fundamental boost to the site’s ranking.

The opposite is also true. That is, if your site has a lower click rate, even in high rankings it will not help you attract more traffic and improve SEO; as a result, you are indirectly telling Google that your site does not meet user expectations. Google may also be embarrassed by your site and give you lower rankings.

You can use the Search Console tool to check your site’s SEO in terms of click rate. By checking the site’s CTR, you will understand why the click rate is low even in high impressions. Then take steps to improve it; for example:

SEO your site for mobile.

Increase site speed with various parameters.

Write attractive and keyword-related meta titles and descriptions.

Use rich snippets such as ranking score, price, and images.

To learn about the most practical ways to increase WordPress site speed, don’t miss the following article.

Increase WordPress site speed

6. Branded Traffic; Checking SEO status in terms of brand awareness

In checking site SEO, brand traffic means traffic that the user entered your site by entering your brand name. This indicator shows that you did well in brand awareness. As users enter the site through your brand name. That is, they specifically chose you; therefore, it has the highest conversion rate. To check site SEO with the brand traffic index, you can do the following:

Add keywords related to your brand to the Search Console filter.
Check if the total number of clicks and impressions changes over time.
Check the SEO status in terms of brand awareness
7. Bounce Rate; Users you lost forever

This indicator shows you the percentage of users who left your site without taking any action. The bounce rate indicator is an important criterion in providing an SEO analysis report. Depending on your field of activity, a typical bounce rate is between 40 and 60 percent. If it is higher than this for your site, you need to check whether the user’s search term matches the content of the page. In the SEO review of the site, you can see the bounce rate of the pages in a general report from Google Analytics.

8. Average duration of each session; How long users stay on the site

The average session duration indicator in the SEO review of the site shows how long the visitor spends on your site per session. Are you doing anything to make them stay on the site longer? The higher this number, the higher the user engagement rate with your site. In this way, the quality of your site will be in good condition. Otherwise, you need to do something to retain users and increase their engagement. For example, place a survey form or direct them to popular pages. You can also use internal links, crumple boards, and hamburger menus by reviewing internal SEO.

9. Cost per click (CPC); clicks that make you a millionaire

In advertising campaigns, CPC refers to the cost per click. Checking the SEO of the site with the CPC index in SEO determines how much you pay for each organic click of each visitor from the search results. This index is easily obtained with the following formula:

Website traffic / your budget

If your SEO strategy is appropriate, the CPC rate needs to decrease on a monthly basis. In reviewing the SEO status of the site to reduce CPC, you can choose suitable keywords with less competition. For example, long keywords have lower CPC than short keywords and your chances of ranking in Long Tails are higher.

Read everything you need to know about SEO types, career path and SEO progress and website SEO analysis from zero to one in the article below.

What is SEO?

10. Return on Investment (ROI); Converting SEO budget into profit or loss

With the ROI index for SEO, you can determine whether the result you present in the SEO report is worth the cost you paid. The formula for calculating ROI is as follows:

(Return on Investment – Investment Cost) / Investment Cost

In this way, you can check whether the income you get from SEO is more than the cost spent.

11. Domain Authority (DA); Moz Site Ranking Score

Domain Authority or Domain Authority in SEO is the search engine ranking score according to Moz. This value determines how much more authoritative a website is on the SERP page. The higher this value, the better your chances of ranking because your domain is more authoritative. This indicator is related to producing high-quality content and backlinks, improving the site’s coding structure, and user experience.

For answers to frequently asked questions about SEO, read the article below. This article provides a complete checklist of answers users need.

28 Frequently Asked SEO Questions

12. Review the technical structure of the site; solid foundations in improving the site’s SEO

In addition to attractive content and visual appeal of the site, one of the most important SEO indicators is reviewing the technical SEO of the site. Structure

Your site’s technical structure, including link structure, Google bot accessibility, and sitemap, has a vital impact on improving your site’s SEO. To check your technical SEO, you can use HubSpot’s SEO Grader tool. This tool gives you a complete report on website performance, internal SEO, technical SEO, and mobile site status.

Checking the technical structure of your site

In technical SEO, if your site has a crawling error, it means that Google bots had a problem crawling your site. To check this factor through Search Console, select the fetch and render option and check the crawling of each page. Crawling errors may also occur due to a technical problem related to the DNS server.

If the errors are at the server level, you need to fix them as soon as possible so that they do not negatively affect your site’s ranking. In this regard, it is very important to use a stable hosting service so that your site does not encounter downtime or problems connecting to the DNS server when crawling Google bots.

With Pars Pack’s high-speed server, put your site at the top of Google results

Pars Pack’s server will provide you with a pleasant experience of website management with great security and speed. This service, with its unparalleled uptime and powerful infrastructure, provides maximum stability for your site so that your site is at the top of Google results with extraordinary speed and SEO improvement methods. Click on the link below to learn more about Pars Pack’s server features.

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Summary

SEO review of a site is like a marathon. To win this race, you need to do everything correctly and consistently. Along the way, Pars Pack’s hosting server, with its powerful infrastructure, makes it easy for you to optimize a fast and secure site; as a result, instead of dealing with errors related to server disruption or slowness, you just need to focus on improving your site’s SEO and producing quality content. We hope this article from Pars Pack’s Internet Business Education Blog will be useful for you in reviewing your site’s SEO. What other effective indicators do you know to improve your site’s SEO status? We look forward to your experiences and comments.

Frequently Asked Questions
1. How to check the performance of a site’s SEO?

To check the status of your site’s SEO, checking the following indicators will help you:

Backlinks
Site speed
Bounce rate
Click rate
Organic traffic
Website domain authority
Site technical SEO
Keyword ranking in Google results
2. What is meant by a website SEO review index?

SEO site index or SEO KPI is important factors for checking website SEO such as keywords, page loading speed, compatibility with different devices, appropriate content, external and internal links, which improve the site’s ranking in Google search results.

3. How do I measure SEO site review indicators?

You can easily check your site’s performance, incoming traffic, site ranking in the desired keywords, and backlinks with SEO analysis tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs.

4. What are the most important indicators for checking a site’s SEO?

Site ranking in search results, site organic traffic, conversion rate, site loading speed, and user experience are among the most important indicators for checking the status of a site’s SEO.

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