فارسی
العربية
Currently, export is one of the most profitable fields in Iran. As you know, the economy of any country shows its strength in all fields. In fact, you can have a direct relationship with other industries with the economy of each country. Therefore, success in exporting requires a proper and accurate planning, and you cannot achieve success in this way by relying only on traditional programs. The expansion of each country’s export, we must know the appropriate strategies related to it and know with what methods we will help it to develop in the target markets. In this article, we intend to explain the factors of success in export.
Success factors in export
Correct pricing
He mentioned the right price as the first point and important factor in the success of export. For a country, the more appropriate the price of its exports is in the target market, the more people can trust it. In the past years, one of the reasons why Iranian products could not compete was the high price of their goods. Therefore, the lower the price of your export products, the easier you can enter the target market. Also, apart from the current political factors of the country, other factors such as the functioning of its exporter have led to the fact that it is not possible for us to compete with other countries.
suitable packaging
Another factor in successful export is proper packaging of exported goods and products. It is better to know that even if the products are of high quality, if they do not have suitable and acceptable packaging, they will not be welcomed. Therefore, proper packaging is considered vital and necessary for successful export.
Identify the target market
One of the most effective steps in successful export is related to identifying the target market. In fact, as the first step, you should know what the needs of the target market are. And for which products and services is the demand the most? In general, there are 200 countries in the world, among which you should know your target countries for the products you want. In fact, the more you know about the target market, the easier it is to get orders and export products. To know the opportunities in the target markets, conducting international market research is one of the best options.
Developing a strategy
In the next step, you should formulate your export marketing strategies and methods. These strategies include various items such as market entry strategy, pricing strategy, branding strategy, supply strategy and other items. It is clear that by formulating different strategies and determining the needs of the target market, the results obtained will be very favorable. In addition, you should know that marketing strategies are effective for you if they are effective in achieving the following business goals.
One of the goals is to choose the correct target market. Knowing the market should be such that you can easily know the existing demand for buying the desired products and services. Also, the strategies should be in line with a goal, such as the higher position of the company and products compared to other competitors, and should be responsive to the demands and needs of buyers in the target market.
The pricing method for the goods should be in such a way that it is profitable for both the customers and the manufacturing company and neither of them suffer.
Product branding
The branding of your product or service is another important factor because it must be decided correctly. In addition, you must be able to meet the needs of customers based on your warehouse inventory and the production of desired products or services and make the right decision according to their wishes.
Preparation of communication tools
The next step is to prepare marketing communication tools. At this stage, properly prepare the marketing communication tools that include company ID, sales brochure, product catalog, etc. The importance of this stage is that it provides adequate awareness and information for the target market and customers and creates an effective relationship with them. In addition to the appropriate design and attractiveness of communication tools, it should also pursue the goal of awareness in order to convey the required information to the audience and customers. Many customers base their effectiveness on these tools and this can have a significant impact on your export success.
Promotion
Another factor of success in export is promotion. In fact, after preparation, you should pay attention to the promotion part, which plays an essential role. One of the goals of promotion is to create awareness among customers and buyers. The promotion part includes parts such as advertising, sales promotion techniques, and face, etc., which is considered one of the public relations tools. As you know, the Internet is one of the best and cheapest promotion tools in the three export marketing.
Create request
The last step of the factors of success in exporting is creating a request. In fact, after you have identified your target market and carried out the promotion process in a professional manner, customers and buyers will create a request from you to buy. At the same time, you should check their previous purchase requests to see if you can meet their needs. This is a vital thing in economic marketing and you must have a plan to meet the needs of your customers. Many times, customers are looking for a place that has factors such as quality, price and service at the highest possible level. At the same time, by communicating with them, you should talk about your strong competitive advantages over other companies so that they are encouraged to create a request. After you have done this correctly and established effective communication with the customer, you can order Obtain and supply.
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